This is an introduction to internet marketing in Africa. It is a challenge for each and everyone in this continent to start thinking of putting their business online. Whether you are a farmer, a taxi driver, a clothes designer or an online freelancer, consider creating a targeted website for your audience and cashing in on it.
What is internet marketing?
What comes to your mind when you read the phrase internet marketing in Africa?
Some people fear the phrase, assuming it’s all that jargon they read about in big sites. They think of the difficult acronyms such as EMD, CR, SEO, CPC, CPM and all that tech stuff. Relax. That is the technical part of internet marketing, but that’s not all about it. There are simple things that you can do to earn money online.
Internet marketing is simply selling or promoting products or services online. This could include your own or other people’s goods, services or events.
Therefore, if you have ever sold something online via OLX, invited people to a paid event online, or sold ladies handbags that you marketed through Facebook, then you’ve done some form internet marketing. Alright?
In short, most of us reading this have done some form of internet marketing at least once.
Now, I believe this no longer sounds as tough or techy as it may have initially sounded to you.
How do you earn from your online business?
There are so many ways of earning from your online business. I will name a few below, but note that there are many more:
- Sales of the products you’re selling e.g. handbags, farm produce, computers and eBooks among others
- Affiliate commissions when promoting other people’s products through affiliate marketing
- Advertising revenue from ad networks like Google AdSense
- Revenue from freelance services that you promote online such as article writing, web design, transcription and graphic design among others (but not through sites like Upwork or Fiverr; but through your own site)
- Income from software or app sales
- Consultation fees for your services
The internet marketing challenge
The challenge here is simple: Consider putting up your business online, Africans.
I have set up an absolutely new Facebook group and I’m in the process of creating a site for this purpose. I will show you step by step how I do all these.
Follow this and let’s do it together. In case you’re seeing this post much later, no problem, simply go to Facebook or Twitter and use the hashtag #2016InternetMarketingChallenge. You’ll see everything we’ve done on this. You’ll also be able to see what’s already been done.
I will suggest the methods that I have used and they have worked for me, others in different African countries can suggest more methods.
Below are the ones that I’ll advise on:
- Social media marketing
- Search engine optimization
- Search engine marketing
- YouTube video optimization
- Forum posting
- Email marketing
The target is that all who are following this challenge to start earning at the very least $40 per day within the next 6 months. In case you earn way more than $40 per day from your online business, you can set your own target. The $40 is just a bare minimum achievable target for most.
How to follow the internet marketing challenge
You can follow the challenge in two ways:
Method 1: Join my mailing list
Click here to join if you haven’t. I’ll give you general tips on online business and also update you on the progress of the challenge.
Method 2: Follow on social media
I am also doing this live on social media. Here is how to follow on social:
- Enter this hashtag on Facebook or Twitter search #2016InternetMarketingChallenge and you’ll be able to see what has been done so far.
- Join this Facebook group Savvy Internet Marketers and Online Freelancers
- Like this Facebook page Savvy Internet Marketing in Africa
How NOT to miss a post on this challenge:
Simply follow the emails and I’ll send on this.
However, if you’re not into mails, get notifications from the Facebook page as shown below:
There is also a new blog coming up on this.
- I will announce every step of my creation of the new site dedicated to this cause so that those creating new sites can follow and learn.
- I will target the information on that site to more of internet marketing in Africa, but it may also have a bit of info on freelancing.
This is one of those challenges where we will do more action than talk. Therefore, take quick action and start following the challenge as put up above. Follow the social media posts on this and act on what has been recommended. This is the time for internet marketing in Africa to thrive. Once again, take quick and immediate action if you want to start making AT LEAST $40 per day from the above cause (or much more). Let’s talk more on the comments section.