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FreelancerKenya

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Why Freelancers Should Have Their Own Websites

Last Updated on March 26, 2018 By Guest Post 10 Comments

Making the decision to become a freelancer is one of the best you’ll probably ever make. With the internet and platforms like Upwork, you can access thousands of clients, all of whom have lots of work to offer you, meaning there’s lots of money to be made.

why freelancers should have a website

But just because there is opportunity, it doesn’t mean that success is automatic. There are lots of freelancers out there, and one of the reasons clients decide to employ them is because the work they provide is better than what they could do on their own. As such, it’s important to make sure you are as professional as possible to help you gain and retain good clients.

One of the ways to do this is to create your own website. There are several reasons why you as a freelancer should have a website:

Your website will make the client’s life easier 

Whether you’re new to freelancing or you’re a seasoned pro, you know that clients want to see samples of your previous work before offering you a job.

There are a different ways to showcase your work. The first one is to just send them attachments of your best work, but this can be a pain for clients to have to download, open and read.

If you can simply send a link to your website where you have samples ready for them to look at, things become much easier. This increases your chances of making a good impression. Since not all freelancers have websites, you’ll appear much more professional than many.

What’s more, if your work appears in other places, such as guest posts all over the web, you can include links here so that everything the client might need is in one place. With lots of content in high authority sites, you’ll look like a seasoned expert.

The happier you can make the client from the beginning, the better off you will be in the long run. People don’t have a lot of time, and they want to find the best as fast as they can. Having a website makes it easier for them to decide to choose you over others. 

Present yourself more professionally 

We’ve all been to a company website, looked at it and said, “Wow! These people know what they are doing!”

Web design can have a tremendous impact on the impression someone gets about you. When you are a freelancer, this is even more true.

If you are communicating with someone through one of the various platforms, they really have no idea what you are all about. They need to trust you somewhat blindly.

However, if you send them to a well-done, squeaky clean website, one that has samples, testimonials, easy-to-understand pricing (or offers to request for a quote) and contact information, you’re giving yourself that extra touch of professionalism that most freelancers lack. This will give you a leg up on the competition when looking for jobs. 

Retain more reliable clients 

Building on this, the more seriously you take yourself, the more seriously people will take you. Probably one of the bigger downsides to freelancing is having to constantly chase down clients and work. It’s a dream come true when you land a client who gives you consistent work (and also pays for it with the same consistency).

By taking yourself seriously and professionally, you are increasing your chances of attracting more serious clients who may have more work than just an occasional photo touch up or writing job. It obviously isn’t a guarantee, but a website is a great start to making your freelance work something more permanent and reliable. 

In short, you’ll have created an avenue to attract amazing clients.

Turn freelancing into a full-time business 

Lastly, while freelancing is rewarding and fun, it’s not something you’ll likely want to do forever. It’s far better to have stable clients and a reliable income than to be chasing people down all the time to try and find new work.

After you’ve had some success building up your freelancer profile, you can take this a step further and start your own business. For example, imagine you are doing a lot of freelance web design. Who’s to say you couldn’t start your own web design firm? Or if you do a lot of writing, why don’t you make yourself a marketing consultant?

The goal in doing this is to expand beyond doing just the grunt work and to start assisting clients with higher-level strategic tasks. If you do this well enough, you may be able to bring in your own team of freelancers to help you with the work, setting yourself up with a legitimate business that you could sell down the road if you decide to change careers.

But for you to do this in a digital world, a website is going to be absolutely essential. It’s here you’ll be able to explain to clients who you are and why they should do business with you. Essentially, your website is your virtual storefront.

How to create a website

Wondering how to start get started? Here are the steps:

  • Register your domain name
  • Host your website
  • Install WordPress
  • Create amazing, compelling content

Leave stunning first impressions with your website 

A website is a great way to push your freelancing career to the next level. It adds a level of professionalism to your work and helps you make a good first impression on clients, increasing their chances of giving you quality, well-paying work. And who knows, this website could one day turn into a highly-valuable, highly-profitable business that you started entirely from scratch.

About the author: Jock is an internet entrepreneur who regularly uses freelancers. He is the CEO of DigitalExits.com. His main piece of advice to freelancers is that they should conduct business as professionally as possible, as this boosts trust and helps create a healthier work relationship.

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Comments

  1. Doreen says

    May 22, 2018 at 12:41 pm

    Nice article Walter. You have taught me a lot of things. I can stand on my own in the freelance world just because of plenty of info you’ve given me. Thanks again

    Reply
    • Walter Akolo says

      May 22, 2018 at 1:28 pm

      Thanks Doreen. It’s always great to see another person succeed. Keep soaring high.

      Reply
  2. Phanuel Bill says

    March 27, 2018 at 1:41 pm

    Hi Walter,
    Nice post as usual. My question is, is it possible to be a successful freelance writer without having your own website?
    Instead, you focus on building a strong social proof and just be a contributor to the freelance world without keeping any articles to yourself and your website or blog.

    Reply
  3. Mercier Musili says

    March 24, 2018 at 1:05 pm

    Hello Wlter,

    I need to be trained ,how can i go about it.

    Reply
  4. Grace says

    March 23, 2018 at 8:52 am

    Thank You for always sharing useful information .I am one of your trainee and i would love to follow your footsteps in this digital world; as a new freelancer i want to have my website where i can showcase my work.Do offer services in this sector? If yes kindly give me the price of your services. I have one request can you be sending me homework on various topic on daily basis and be sending them back for assessment.In freelancing is about offering the best to stand out .Thank you as i look forward to hear from you.

    Reply
    • Walter Akolo says

      March 24, 2018 at 2:52 am

      Hi Grace,

      Thanks for your kind words.

      As my trainee, you have my support email address. Kindly email me there and I’ll see how I can help you set up a site. We’ll also discuss about assessing your content.

      Looking forward to your email.

      Thank you so much.

      Reply
  5. lilian Atieno says

    March 20, 2018 at 9:41 am

    Hi walter

    Can I use my blog as a site?

    Reply
    • Walter Akolo says

      March 20, 2018 at 4:23 pm

      Hi Lilian,

      Yes, you can.

      Reply
  6. Patrick says

    March 17, 2018 at 8:49 pm

    Hello Mr. Walter, should the website be about freelancing or a different niche can still work?

    Reply
    • Walter Akolo says

      March 19, 2018 at 5:01 pm

      Hi Patrick,

      In this sense, the site should be about your freelance services.

      However, you’re still free to create another one on another niche and monetize it differently.

      Reply

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