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6 Strategies to Market Yourself as a Freelance Writer

Online Article Writing Jobs

Disclosure: Some of the links in this post are affiliate links. This means that, at zero cost to you, I will earn an affiliate commission if you click through the link and finalize a purchase.

There are numerous platforms out there where you can find people in need of freelance writers to help with their blog posts and web content.

However, these are clients looking for writers and in most cases, the clients dictate the terms of pay and the rates. If you want to earn more than $10 per hour, you must be willing to go out there and look for clients yourself.

Like many freelancers know, job-boards like Craigslist are a good way of finding good clients, but that does not mean that they are the best. In my experience, I have had clients paying me anywhere from $1- $5 per 100 words.

While starting out, this is a good paycheck. But only if you can get consistent work every other week.

As such, I recently started marketing my skills using another strategy that is proving to be very helpful.

Here are some of the ways that experienced freelancers market themselves and end-up garnering as much as $100 per post or $1 per word.

Personal networking

Do you have a friend who owns a blog or a website? If you have one, then this is the person whom you should be cultivating a relationship.

People who know you are more likely to give you work because they know that they can keep you under their leash. With this in mind, you have to do check out all your friends and find out how many can hook you up with some work.

Don’t just stop at friends. Sometimes, a friend’s friend may be in need of an article. This is where you have to either introduce yourself to them or just ask your friend to introduce you.

This way, you know who exactly you are working for and it also makes communication easier.

Webinars and seminars

A webinar is a web based seminar.

Both are lectures or presentations about a topic, but seminars tend to happen offline while webinars happen online.

These two are good ways of discussing issues or topics related to your niche of interest, and if done right, they could be your gateways to better clients.

Seminars can be done with other freelancers in your area, while webinars can be carried out with an international audience. However, both provide a good environment to share ideas and learn from each other.

For example, if you are a freelance copywriter, you could hold a seminar or a webinar on “How to be successful as a copywriter”. Among the people who watch or listen to you could be the client that you have been waiting for.

Social media

If you are like me and you do not have the best social media presence, maybe it is time that you worked on it.

Social media is the one place where you get to be known by total strangers and any other persons interested in a skill-set related to what you have to offer.

Start out with Facebook and then move on whatever else interests you.

Just make sure that you have some platform where you can share your posts, be they guest posts or posts from your blog.

Own a blog

A personal blog is a very good way of showing potential clients what you can deliver. Just explain in a pitch that you can write great articles isn’t enough for them to hire you.

‘Seeing is believing’ and so you must have a place where you can send any potential clients you come across.

If you find blogging hard, you can revert back to doing guest-blogging. Guest posts are advantageous in the sense that that they can be distributed across many blogs thus increasing the chances that a client in need of a writer can see your name on a post.

Always include your bio and contact information in all blog posts that you write.

As a tip, do not start with high-end magazines like Forbes, just start with growing blogs and then cultivate your way up. Soon, you could be guest posting on great magazines.

Connect with other freelancers

What better way to market yourself than to the people who you are competing with. While many may be skeptical, it is a fact that competing for clients makes you neither rivals nor enemies; it’s just business.

Do not only ask them to tell you when they find their gigs; that will sound like you are out to use them.

Be smart and ask them to connect you with their past clients or to clients with needs that they cannot meet themselves.

A good tip is to reciprocate the courtesy and refer them to clients whenever possible. However, be wise with who you partner with since you don’t want someone taking advantage of you.

Pitching magazine and blog editors

After gaining a following on your blog or building up some guest posts, you should start pitching blogs and magazines to express your interest in writing for them.

There are many blogs and magazines on the web that pay anywhere from $10 to $150 per post.

If you are an established blog or freelance writer who knows how to pitch, then you should have no problem writing for great magazines and influential blogs in any niche.

If you need a list of blogs that need contributions, just do a Google search. In the search box, type [your niche] followed by ‘write for us’. Be sure to put the text in quotes so that the results can be specific to your niche and in need of articles. Below is a screenshot.

freelance writing jobs

However, if you do not want to be limited to just a single niche, you should just search for ‘blogs/websites that pay for posts/articles’ and you will be amazed at how big the list is. Below is an example.

online article writing jobs

Choose wisely.

Afterthoughts

While these are not all the methods that you can use to market yourself, these are the ones that I have found most helpful and most easy to implement. Not easy in the sense that less effort is needed, but easy in the sense that you don’t have to be a pro to implement them.

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Hi. I am Dennis Muigai.
I don't know about you, but I believe writing is an art, and I am artist. I enjoy writing on health, finance and other general life topics.
All work with no play makes Dennis a dull boy, so I also enjoy reading, helping others excel where I have/ haven't, traveling and knowing new people.
Apart from writing, I also train people on how they can make money online from their writing.
If you are interested in my writing services or just to say HI, find me on my website: Dennismuigai.com

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Kelvin
Kelvin

The fact that this is a guest post means a lot, like you don’t preach water and drink wine hehe.
My biggest takeaway was the trick about write for us – very helpful. Thanks!

Otiato Daniel
Otiato Daniel

Thanks a lot for the information. Very nice article

Kenneth
Kenneth

am contemplating on whether to write academic or content, which kills financially???

Walter Akolo
Admin
Reply to  Kenneth

Hi Kenneth. All pay well. Don’t just go for what pays better. Go for what you’re passionate about. I have done lots of things online but realized my passion is more on writing, so that’s what I focused on. So, identify what you’re best at and go for it. Clients pay for quality.

allan
allan

hello am so inspired about your article and encouragement. Iam fascinated about arts and want to be a writer but i dont know where to start please help

Walter Akolo
Admin
Reply to  allan

Hi Allan. Thanks for your email. You can start by reading and implementing the tips on this post – https://freelancerkenya.com/money-online/how-to-make-money-online-in-kenya-as-a-freelance-writer/

Vincent
Vincent

Hello Walter, my employer wants me to be a full-time content writer for his company. He has asked me to quote how much I expect to be paid per month, this is a challenge to me. I will be glad if you give me a few tips on how to handle this. The employer is based in India.

Walter Akolo
Admin
Reply to  Vincent

Hi Vincent. Setting rates depends on a number of things. Personally what do you think will be a good rate? Also read this post for tips on how to set a good rate https://www.upwork.com/hiring/for-freelancers/mistakes-freelancers-make-setting-rates/

Mkenya

Hey Dennis and Walter. Nice strategies there. I have been a freelancer for a while and I must say that I have learned a lot from you guys. Keep up the spirit.

Dennis
Reply to  Mkenya

Hi MKenya. You are welcome and I wish you success.

Walter Akolo
Admin
Reply to  Mkenya

Hi Mkenya. Thanks. I am happy to note that you learnt a lot.

Grace
Grace

Thank you Dennis for such educative piece. I can say for sure the social part esp Facebook has worked well for me though some employers n clients are not good when it comes to paying but no looking back. Success.

Dennis
Reply to  Grace

Hi Grace. I have not found a client on Facebook yet, but a friend of mine has multiple clients from Facebook,. I wish you success.

Akumu Pala
Akumu Pala

very informative and timely article. Look forward to reading more and if you find something suitable outsource!!!

Dennis
Reply to  Akumu Pala

Hi Akumu. I am glad that you found the post useful.
I will certainly tell you when I need a writer.

Maina Kabui
Maina Kabui

Great piece of informative writing. Thanks a lot Dennis!

Dennis
Reply to  Maina Kabui

Thanks alot Kabui.

Dennis
Reply to  Maina Kabui

Hi Maina. You are most welcome.

Motuka

Been long not seen on this blog, though am still getting updates, the rest is at personal level. I liked this post so much, Dennis. I am going to see what will work for me.
Thanks once again.

Hi to Mr. Akolo.

Walter Akolo
Admin
Reply to  Motuka

Welcome back Mr. Motuka.

Dennis
Reply to  Motuka

Hi Motuka. I am glad that this post was helpful. I do wish you success with any strategy that you chose to implement.

Gitau Nganga
Gitau Nganga

Thanks Dennis for the insightful tips.

Am utilizing one or two with good progress.

Gitau Nganga

Dennis
Reply to  Gitau Nganga

You are welcome Ng’ang’a and I hope you are successful finding great clients with the above strategies.

Ali
Ali

Nice tips there Denis.Suppose I wanted to know you better,where do I go(website)?

You forgot a very important tool to market yourself 24/7.Ever read the story of the Cobbler?

That is a story for another day.Keep it up

Dennis
Reply to  Ali

Hi Ali. My writer’s website: dennismuigai.com will be up and running soon. But for now my email will do.
Tell us more about the tool that I forgot, we would all appreciate it.

Charles Munene
Charles Munene

So insightful, I am going to try this strategy. Thank you Dennis.

Dennis
Reply to  Charles Munene

Hi Charles. Thank you and I do wish you success as you use these strategies.

Marx
Marx

I love this post, I got two tips and I’m glad I came here. Great one Denis

Walter Akolo
Admin
Reply to  Marx

Thanks Marx. Dennis did a great job.

Dennis
Reply to  Marx

Hi Marx, thank you for checking out my article and I am glad that you found it helpful.

Joy

One sure way to get high paying clients is to get a large following on LinkedIn and write some outstanding articles on LinkedIn. If you can appear like an influencer, ( large following + great article with lots of comments)
Then you will have it made…People will come to you instead of the other way round.

Walter Akolo
Admin
Reply to  Joy

That’s a good one Joy. I will consider trying that out soon.

Dennis
Reply to  Joy

Hi Joy, Thank you for this new tip.
LinkedIn has not yet worked for me yet, but I know of some people in my circles who have had great success with it.
I visited your site and it is very impressive, will visit often. 🙂

Marx
Marx
Reply to  Joy

wow, that is a new one. really? So, you publish them every now and then, right?

Sammy Mwatha

Well, this is certainly an eye-opener. Expanding the horizons.

I totally agree about Social Media. One of my best clients (modest pay but steady) is a Pastor in S. Korea who was “impressed” by what he saw on my Facebook Profile.

Will certainly try the pitching.blogs and magazines.

Thanks for the insights Dennis and Walter

Walter Akolo
Admin
Reply to  Sammy Mwatha

Wow, that’s awesome Sammy.

Dennis
Reply to  Sammy Mwatha

Hi Sammy, thank you for checking out this post and I am glad that you found it helpful.
Pitching has been working great for me and I have found very good clients with it. I am not that social media savvy, but it has helped me at times.

samuel
samuel

Good. Very informative .

Walter Akolo
Admin
Reply to  samuel

Thanks Samuel.

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