After dedicating hours or even days of your time to brainstorming the perfect brand name for your startup, you have finally discovered the perfect name. You have spent so many hours crossing off and adding names to your list but how can you know if your name is actually going to be effective for your new business?
Well, you’re in luck. Audience testing is an amazing tool that entrepreneurs can use to check how successful their brand name will be with their target audience.
If your startup name cannot create enough buzz for your business from your target audience, all the time you put into coming up with a brand name was wasted. Our complete guide for coming up with a business name will help you get the most out of the time you dedicate to a name for your brand.
Come up with a bunch of solid names
This first step is the perfect time to start getting as creative as possible. Make sure that you brainstorm a wide variety of names so that when you go through them later you will have more names to choose from. Keep writing down every business name suggestion you think up. Don’t worry about judging whether the names will be effective or not at this step in the process.
Create a shortlist
Once you have created a range of names, you can start crossing off the names that you don’t think will work for your startup. The purpose of this step in the process is to continue getting rid of name ideas until you only have four or five name possibilities left on your shortlist.
Get feedback from your target demographic
Once you have a great shortlist of your top names, it is time to begin the audience testing process. First you need to narrow down your target audience based on factors like their interests, gender, age, and geographic location.
Then, when you ask your target audience about your potential names, make sure you give them plenty of context to make a relevant decision. Preface the names with the information they should know about your business.
Additionally, don’t let them race through the name options, make sure the think about each one and what it could do for your business. Branding is powerful for your website and other areas of your business.
Here are two great examples of what your questions for your target audience might look like:
- Which one of these apartment hunting apps are you most interested in learning more about?
- Which one of these sustainable meal delivery kit brands are you most likely to try at home?
These questions are effective because they will make your target audience pause and think about your brand in a specific context.
You can also ask questions that are about certain value or benefit propositions. For example:
- Which one of these names would be the best fit a clothing brand company that is not only hip and young but also charitable and giving?
- Which of these bookstore names do you feel most embodies prestige and trust?
Make sure that you give your test group a couple of dissimilar name options. Otherwise, if you give them two similar names like “Nexr” and “Nexrt” will skew your results. This is because if only one of these name options had been available, the people who preferred for “Nexr” may have actually liked “Nexrt” best out of the list.
Analyze your results
Finally, it is important to remember that there isn’t a perfect method when you are analyzing the results of your audience testing. If you see one name pull ahead as a clear winner with your target audience it doesn’t mean that you are necessarily married to that name.
After all, there isn’t a single perfect testing method that will always give you an exact answer as to whether or not your brand name will succeed when it launches.
However, audience testing provides you with an added level of validation that you’re on the right track. It can even help you choose a business name that is not boring or embarrassing. With audience feedback, you can decide which name your most effective option to move forward with.
Audience testing is not always perfect, but it is a good way to get out of your own head as an entrepreneur to see how your audience will respond to your ideas.
Even though you can’t predict the future, you can use audience testing to see if your ideals align with your target audience. Collecting feedback can give you peace of mind and help you select a brand name with confidence.
About the author
Grant Polachek is the Director of Marketing at Inc 500 company Squadhelp.com, a valuable naming platform, with nearly 20,000 customers from the smallest startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation. Get inspired by exploring these cool company names.